Canadian Arts Project
In celebration of Canada 150, Tree-Free Greetings Canada is putting together a line of greeting cards using the works of artists from across the country.
“Tree-Free greeting cards are already proudly printed in Canada but we didn’t want to stop there”, explains Brian Heiler, brand manager for the company, in a press release. “The next logical step is to embrace the incredibly rich arts community we have here and promote it.”
Artists of all ages and mediums are encouraged to submit their designs for consideration. Tree-Free Greetings Canada is looking for art pieces that will make perfect greeting cards and those symbolic of what it means to be Canadian.
Artisans whose designs are selected will be credited on the finished cards themselves and promoted in upcoming promotional materials. They’ll also receive royalties on the sale of the cards, which will be made available for purchase at thousands of retailers across the country in 2018.
I had the opportunity to ask Brian a few questions about the initiative via email recently. He mentioned that he is still assembling the panel of judges that will be selecting winning designs, but that it will be headed by experienced people in the greeting card industry.
Though no set closing date has been mentioned on their website, Brian advises that artisans get their submissions in by the end of July, as they hope to start choosing designs in August.
“We are hoping to release 12-24 cards for this wave”, Brian tells me. He also clarifies that while all submissions must belong to artists from Canada, there are no restrictions when it comes to age or the number of designs that can be submitted per person.
About Tree-Free Greetings Canada
Tree-Free Greetings is a 100% Canadian made greeting card line that is printed on eco-friendly materials using vegetable inks. You can find Tree-Free at more than 1,200 participating retail locations across the country. The Tree-Free line is distributed in Canada by MapArt Publishing Corporation (www.mapart.com) and is based in Oshawa, Ontario.